ali khan
Ali Khan
Published On
December 14, 2023
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Ways to ask for feedback from clients

Your products and services can be improved the most when costumer satisfaction feedback is collected and implemented properly. This way you will learn more and improve for the better. 

The best way to build a customer-centric culture is to learn how prospects and customer feedback perceive your business, product, or service. There are a lot of ways to ask for costumer feedback. Throughout this article, we will discuss how to approach customers satisfaction effectively and ways to ask for costumer feedback from the loyal costumers in the company. When done right the costumer loyalty at your company will spike.

You will get a proper understanding of ways to ask for costumer feedback from clients along with samples and ideas in an timely manner. Another small tip we would want to give you is to never be afraid of negative feedback.

Importance on client feedback

Costumer feedback has several benefits. Aligning with your client's needs will ultimately determine how successful you are as a business. For example, if your clients have a problem with a product or service, it’s your responsibility to fix it. This will also show your clients that you are committed to improving the quality of your products and services.

The following are ways through which costumer feedback will help you (and your clients) positively grow:

- It helps you understand your customer base

- Gives you a chance to prioritize client needs and make critical decisions

- It enables you to improve your customer service

- Helps you identify any problem areas in your product or service offerings.

You must ask for customer feedback to improve their experience with your business. This will not only help them feel more satisfied with the services they receive, but it will also improve their perception of your business. By following these tips, you can effectively ask for feedback from your current and prospective clients.

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When to ask for feedback from clients

If you’re asking for to costumer feedback, it’s probably because there’s something you need to improve. You can ask for feedback in several ways.

Here are some of our favorite reasons.

To improve a project or deliver a better product.  

You would need some feedback on your work if you only did one or two projects and didn’t have any history of working with your client. Costumer feedback will help you understand how successful your next project could be, what went well and what didn’t. In this scenario, ask for an overall rating of the project and a detailed breakdown of the good and bad parts from the client. If the project was a progression from the previous one, you can ask for an overall rating along with any changes the client would like to see. For example, if your previous work earned you 4.5 out of 5 on project management and your current project is getting 4 out of 5, it will tell you where you need to improve.  

To offer solutions  

The first step in improving quality is knowing how to improve it. You can ask for feedback in many ways, but the most common is asking “what do you think?” This can be interpreted as “how do we solve this problem?” or “what do we do next?” This allows you to get solutions that can support improvements in quality.  You can also ask your client straight away if they have any issues with the project, rather than waiting until the end of it all to find out they weren’t happy.  When they do mention something they didn’t like, ask why they thought that or what they expected differently instead. This kind of feedback is much more valuable because it comes from their point of view rather than yours. And who knows? Maybe even their suggestions will help you become better at what you do than before.

To find out what went well and what didn’t

Your clients won’t always tell you face-to-face that there were some flaws with the project or deliverables. Before you know it, there will be a whole list of things you want them to change and no way of actually including those changes later on down the road. So, asking them questions like “what did go well on this project?” or “what would you recommend doing differently next time?” will tell you things that went well so that you know what to keep doing and things that didn’t go well so that you know what not to do again in the future.  You can also ask them “if it were up to me, which one thing would I recommend changing?”

This way, they won’t feel pressured into giving a response because everything wasn’t perfect and doesn’t have to be perfect – it just has to be good enough! It also shows that you respect their input and value their opinion on things that could make the next project better for everyone involved.

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To get specific feedback about their experience working with your team

Having a good relationship with your clients should mean that they enjoy working with you and want to continue doing so in the future. If this isn’t true for any reason, asking for feedback can help find out where things went wrong. Asking “is there anything I could do different from now on?” will help identify problems within yourself as well as with other members of your team so that everyone can make improvements going forward.  If this works out well, you could say something like “I noticed we had some problems on our last project together – anything I could do different next time we work together? Or would it be better if we worked with someone else instead?” Or maybe say something like “if there was anything I could do better on future projects, please let me know! I want us both to benefit from this ongoing collaboration and give each other our best work every time we work together. It will be great for everyone involved!”  

This way, both parties in the partnership feel valued because everyone has input into how things are run moving forward. That way, everyone wins!  

A request asking for feedback from clients

When sending a request asking for costumer feedback make sure to keep in mind the tone of your voice. A simple "Feel free to let me know what you think" does not inspire people to respond. By taking this very vague approach, you are sending a message that does not push people to respond to it. When responses are asked with such indifference, is it any wonder response rates are low? You are basically saying “Give me ideas to improve out of the blue”, you are putting all of the work on their plate.

If they choose to provide feedback, however, you must ensure that it will not be forgotten or thrown away. Honest customer feedback is one of the most precious things you can have, so you need to be careful and intentional if you want to get it. Consider the most effective ways to gather feedback from customers by figuring out which questions work for you and which channels your customers are most responsive to.

Asking for specific feedback from clients

You should start to ask yourself why you want customer feedback. Which area of your company or organization is in need of specific feedback.

  • How can existing functionality be improved by learning from customer feedback?
  • Do you know what features your customers would want in your product?
  • Are your customers satisfied with the level of support you provide?

Asking questions and feedback forms specific to one area of your business can help you figure out where you're lacking. Users can consider one aspect they've experienced and be somewhat critical of it this way. As mentioned earlier, finding platforms that you know for sure will get you the feedback you are looking for. Hopefully you will get costumer lifetime value.

There are a lot of client feedback methods you can use such as:

  • The internet - Social media
  • Client satisfaction surveys
  • Contact forms for clients and email
  • Informal interviews with customers
  • Analytics of on-site activity
  • Instant feedback from your website through a chatbot

Implementing methods of asking for feedback from clients

The internet - Social media

The internet is the winning tool when it comes to interacting and feeling closer to your clients and doing over market research. You will get the most our of your online reviews. Social media comments, direct messaging, polls, and many other interactions are the winning factor in costumer feedback. This will give you a higher response rate and by communicating with your costumers you will get new product ideas too. It is a very good tool when it comes to answering one question. Through a story or a post, you can get an idea of what your clients think about any particular question you might have. Social media will help you make follow-up questions. This way you will get a chance to identify your satisfied costumers. Keep a rhythm of your social media monitoring this can help you get new costumers as well. Social media platform gives you actionable insights. This way social media can be your virtual eye-contact with your costumers who will respond to you so you will have your take away and come up with quick tips and tricks and ideas to solve problems for the future. For this to happen open-ended questions are preferred.

Client satisfaction surveys

The costumer feedback online surveys are a good option too. This method helps you get more insights into what you might be looking for when creating such surveys. Be sure you don’t make the surveys too long though, no one wants to spend 10 minutes answering a survey! This does impact your net performer score from your happy costumers.

Contact forms for clients and email

One of the simplest ways of getting truthful costumer feedback is via email too. The majority of businesses utilize it as a support channel and take advantage of every interaction to get costumer feedback.  Get outside your comfort zone and offer a live chat to your costumers. A live chat will help you get a faster interaction with your costumers, you can have a team who will cover everything about the live chat costumer support. I will be worth it! Focus on these six elements to increase your chance of hearing back from a customer.

  1. Clarify your expectations.
  2. Organize email comments.
  3. Communicate tailor-made responses.
  4. Set up an eye-catchy live chat.
  5. Work on building trust.
  6. Promote new product releases.

Informal interviews with customers

Direct communication with clients enables conversations that would not occur otherwise. Costumer feedback gains color and nuance from client testimonials and produces much more rich data. A team can better grasp the motivations behind customer feedback choices and how the public will react to a company's decisions or brand thanks to these personal experiences. It’s just numbered on a screen, it’s face-to-face (or Zoom-to-Zoom) interaction.

Analytics - On-site activity 

Analytics reveal information about customer behavior that is hidden from plain view. You learn from analytics to grasp how clients interact with your business. You must see the number of visitors accessing each article, if one article has a bad bounce rate and an average time on page of 0:09, you know your message isn't getting through. Make sure your data is representative, though. Don’t just see 3 data points and create a trend that doesn’t exist.

Instant feedback from your website

Without having to ask the customer any questions, you may gather immediate customer feedback using an embeddable on-site widget. 

With this solution, statistics on the most popular articles or features will be gathered rather than asking customers which articles they liked.

Sending a Thank You Note to Clients after receiving feedback

As a company, you most certainly get a lot of client feedback regarding the grade of your goods or services. You have the chance to increase sales every time you get an email from a consumer with comments. Even if the customer has nothing but bad things to say about your business, this chance still exists. How can we suddenly convert a bad review into a new purchase? Or, if the response was favorable, how can we maintain that momentum?

The outcome is determined by the quality of your "thank you for your useful feedback" response. This is the type of response you should give to your customers, regardless of the type of feedback they leave.

Here are some pointers to consider when writing your response.

Respond to feedback as soon as possible. First, thank them for their feedback.

Do mot use passive-aggressive language in response to negative feedback.

If there is a disagreement, try to find a solution.

Assure them that you are available for any additional questions or concerns.

Ways to get loyal customers

Can you grow your loyal clientele? The answer to this question is certainly a resounding “yes!” Loyal customers are the prize for any business. They’re not only more likely to spend money with you in the future, but they also refer their friends and family members. We want to share a few insights from the world’s most successful service providers on how they keep loyal customers coming back for more. Customer feedback ultimately drives key business metrics and KPIs such as retention, loyalty, conversion rate, revenue, and customer lifetime value.

The importance of employee- costumer engagement

Firstly, it’s essential to understand that engaging your customers doesn’t just mean putting out the fire when the going gets tough. Instead, it means encouraging a relationship that is longer than one transaction. Even if you deliver an amazing product or service, it’s only natural that your clients won’t register as loyal just because they received something they love. A good company will also ensure that their clients feel like they’re important and not only an account number. Asking for feedback doesn’t happen by accident. It requires an active approach to customer service that keeps your clients feeling heard and appreciated. A nice touch.

A simple way to show your clients you care is by sending them a handwritten thank you note following a successful transaction. Your team can gather up and brainstorm unique ways to do that. You should also consider thanking them for their feedback or a comment they made following a complaint or suggestion. This kind of gratitude can go a long way in building long-lasting relationships with your customers.

Free Man and Woman Leaning on Table Staring at White Board on Top of Table Having a Meeting Stock Photo

Survey questions for asking feedback from clients

The costumer feedback online questionnaires are a good option too. This method helps you get more insights into what you might be looking for when creating such surveys. If you pay attention to costumer feedback, you can improve every element of your business. Beforehand you should consider the listed notes in order to get the most out of your survey.

  • There are lots of options for longer-form surveys. 
  • Simply search for free client surveys online.
  • Make sure you adhere to a few straightforward best practices if you want clients to finish a survey.
  • Only enquire about matters that advance your objectives.
  • Ask deliberative open-ended inquiries.
  • Make rating scales that are reliable.
  • Do not ask provoking or complex questions.

Asking for feedback from clients - Conclusion

If you pay attention to client feedback, you can improve every element of your business. Before moving on to more sophisticated strategies like usability testing and analytics. Consider your most urgent goals and start with one straightforward approach for collecting client feedback. The best place to start is with client service channels. Before moving on to more sophisticated strategies, start with gathering client feedback. This will help you boost your costumer loyalty.

Hearing feedback from your clients is crucial to know what they like and what they don’t. Feedback from costumers should be a two-way street. It’s also important that you give your clients feedback and let them know they specific strengths and weaknesses. Your brand reputation is at stake, so tread carefully when conducting client surveys and asking for feedback. Always remember to thank them for their time and effort in answering your questions. There’s no better way to show gratitude than with a handwritten card or a gift basket full of goodies. It doesn’t have to be expensive either, as a thoughtful handwritten card is worth more than any expensive gift.

Take time and strategize your next client survey. Make sure to keep track of your past responses of your loyal costumers, so you can use it as reference for future inquiries. Keep in mind that companies that consistently ask for feedback from their clients will get more information than those who don’t. It may seem intimidating at first but with practice, asking feedback can become easier. Before having an important conversation with your clients, be sure to brainstorm how to ask them effectively.

Check out our blog for more.

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Ali is a co-founder of Wrenly known for his innovative thinking and exceptional drive to create value for every Wrenly customer. His dedication, mentorship, and leadership skills have not only shaped various careers but have also made him an invaluable asset to the Wrenly team.

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