ali khan
Ali Khan
Published On
December 18, 2023
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A Step-by-Step Guide to Formatting Surveys Effectively

Creating an engaging and effective survey is both an art and a science. It’s not simple, but that’s why we’re here, we got your back. Whether you're a seasoned survey designer or new to this, our guide is packed with tips, strategies, and a touch of Wrenly's innovative technology to ensure your survey hits the mark every time.

From choosing the right question types to analyzing the data you collect, this guide shows you everything you need to know. We understand that crafting the perfect survey can sometimes feel overwhelming, but with our friendly and supportive guidance, you'll be able to navigate this process with confidence.

So, let's dive in and discover how you can transform your survey process, engage your team more effectively, and turn feedback into meaningful action. With Wrenly's tools at your disposal, you won’t miss.

Choose Question Types 🧾

You can’t just throw a survey at your team. Creating a survey that resonates with your team starts with thoughtful design. The key is to ask the right questions in the right way. 

Let's take a closer look at how you can craft a survey that gets responses and provides valuable insights.

Open or Closed?

To kick it off, consider the types of questions you plan on using. There's a place for both open-ended and closed questions in your survey. Closed questions, like multiple-choice or rating scales, are fantastic for gathering quantifiable data. They're quick to answer, making them more manageable for respondents. 

For example, a question like "On a scale of 1-5, how satisfied are you with your current work-life balance?" gets straight to the point. It’s simple, everyone gets it. Thumbs up or thumbs down, basically.  👍

On the other hand, open-ended questions allow for more detailed feedback. They’re like having a quick coffee with a colleague. It gives employees the freedom to express their thoughts in their own words. These are great for understanding the 'why' behind their feelings. Think of asking, "What changes would improve your work-life balance?" This type of question invites personal insights, which are incredibly valuable. But be mindful not to overuse them as they require more effort to answer. ☕

Multiple Choice

For an anonymous environment, you need to know about Multiple Choice. Multiple-choice questions are the go-to for many surveys, and for good reason! They present respondents with several predefined options. The beauty of multiple-choice questions lies in their simplicity and clarity. They make it easy for respondents to answer and equally straightforward for you to analyze the data. They're incredibly versatile. These are suitable for a wide range of topics and great for gathering specific information. This will give you fast results and valuable data, we love valuable data.

Rating Scale

Rating Scale questions ask respondents to rate a particular item or experience on a predefined scale. This could be a numerical scale (like 1-5 or 1-10) or a descriptive scale (such as 'Poor' to 'Excellent'). An example might be, “On a scale of 1-5, how satisfied are you with your current project?” These provide quantitative data that are easy to interpret and excellent for measuring. Look, we’re all nerds here, you and I both know that we like comparable data.

Likert Scale

How are you liking this article so far? You can let me know using a Likert Scale. The Likert Scale is a popular choice for gauging opinions. It typically presents a statement and asks respondents to indicate their level of agreement or disagreement on a five or seven-point scale. 💡

For instance, you might see a statement like “I feel valued in my workplace,” with response options ranging from 'Strongly Disagree' to 'Strongly Agree'. With, naturally, every degree in between as an option. 

Ranking 📊

If I had the time, I would love to rank my favorite dinosaurs in order. However, it may be a little off-topic, so let’s get back to surveys. Ranking questions ask respondents to order a set of items according to their preference or importance. For example, you could ask, “Please rank the following company benefits in order of importance to you,” with options like 'Health Insurance', 'Flexible Working Hours', 'Paid Leave', ‘Dinosaurs,’ etc. These provide insight into what is most and least important to your audience.

Wrenly AI Assistant

We have something that will help with this. Feeling uncertain about what questions to include in your survey? Don't worry, we got your back, the Wrenly AI Assistant is here to lend a helping hand! This innovative tool is perfect for those moments when you're pressed for time or seeking a little help.

It smartly analyzes trending feedback themes within your organization and suggests relevant questions to ask. Imagine having a knowledgeable companion who understands the pulse of your team and guides you in crafting the most impactful questions. 

Whether you're looking to delve into specific topics or seeking a broad understanding of your team's sentiment, we got you, the Wrenly AI Assistant is your go-to resource for creating surveys. It allows anonymous feedback right where people are working, whether it’s Microsoft Teams or Slack. 💻

Let it take the guesswork out of survey creation, so you can focus on what really matters – connecting with and understanding your team better. With the Wrenly AI Assistant, creating effective surveys is just a few clicks away.

Don’t Lead 

Don’t try to aim for an answer, though. It's crucial to avoid leading or biased questions. Your goal is to gather honest and unbiased feedback. Instead of asking, "Don't you love the new lunch menu?" which suggests a preferred response, ask, "How do you feel about the new lunch menu?" This open-ended approach encourages genuine responses. 🤝

And keep it pithy. Be concise and clear. Employees are more likely to complete the survey if they understand the questions without having to reread them. Avoid jargon and keep your language straightforward. Not too wordy. 

Remember, the length of your survey matters. If it's too long, you risk survey fatigue, where respondents either drop out or rush through without giving much thought to their answers. Aim for a balance – enough questions to gather the insights you need, but not so many that it becomes a chore.

How Many Questions Should One Use?

When it comes to the number of questions on a survey, it's all about finding the sweet spot. You want to gather as much valuable information as possible without overwhelming your respondents. A good rule of thumb is to keep your survey concise. Just ask the questions you need to know. 👍

Typically, a survey with 10-15 questions is a great starting point. This range is short enough to maintain the respondent's attention and prevent survey fatigue, yet it provides ample opportunity to collect the necessary insights. And don’t forget, each question should have a clear purpose and contribute to your survey objectives.

Set your Survey to Autopilot 📅

With Wrenly AI, it will massively help you save time. This feature is all about maximizing convenience and efficiency, allowing you to focus on other important aspects of your work. Imagine being able to schedule your surveys and their reminders in advance, with just a few clicks. 

Wrenly's system takes care of the rest, sending out your surveys at the designated times you've set. This means you can plan a whole series of surveys - be it weekly, monthly, or at any interval that suits your needs - and then let Wrenly handle the timely dispatch.

The reminder system is equally smart. It gently nudges your team members to complete the surveys, ensuring you get a higher response rate. This way, you won’t have to manually follow up. Again, it’s saving you time.

Pulse Surveys

You know something neato, with Wrenly you also have access to ongoing Pulse Surveys. Pulse Surveys are an efficient and dynamic tool for organizations. The regularity of Pulse Surveys helps organizations capture the ongoing attitudes of their workforce. Due to their frequent nature, Pulse Surveys provide real-time or near-real-time data. This helps organizations quickly identify and address issues before they escalate.

The feedback from Pulse Surveys is typically more actionable due to its specificity and timeliness. Organizations can use this data to make informed decisions and implement changes rapidly.

Keep a Balanced Set of Answer Choices ⚖️

If you want to capture honest feedback, then you need to keep it balanced. Creating a balanced set of answer choices in your surveys is essential. It's a crucial step in ensuring the credibility and usefulness of the responses you receive.

When you present respondents with answer choices that are skewed or limited in scope, it can inadvertently lead to biased results. For instance, if you're asking about the effectiveness of your customer service team and only provide positive response options (such as "Extremely helpful," "Very helpful," and "Helpful"), you're missing a part of the picture. This setup doesn't allow respondents who may have had a neutral or negative experience to accurately express their opinions. As a result, the data collected won't fully represent the diverse experiences of your customer base.

This means including options that cover the full spectrum of possible opinions. For example, a more balanced set of choices for the customer service question would be:

  • Very helpful
  • Helpful
  • Neither helpful nor unhelpful
  • Unhelpful
  • Very unhelpful

Choose the Right Tools 🖥️

 You need the right tool for the job. You want to meet your employees exactly where they work. With Wrenly’s tools, they’re built into Microsoft Teams and Slack. You’ll be able to get better responses because that’s already where they are.

Pulse Surveys, suggestion boxes, AI insight, and AI Assistants, are all highly helpful tools that will help you with survey building. These anonymous surveys are extra fun because the person's names are swapped with animal names.

One of the most impressive aspects of Wrenly's AI is its ability to glean insights even from anonymous surveys. It respects the privacy of respondents while still capturing the essence of their feedback. This ensures that you can maintain confidentiality and trust while still gaining a deep understanding of your team's sentiments.

Measure Results and Take Action 📌

Now you have the results, and what good is all this data if you don’t know how to measure it? Analyzing survey results is a pivotal step in understanding your team's feedback. With Wrenly's AI-powered insights, this process becomes not just easier, but also more impactful.

Wrenly uses the power of AI to transform raw survey data into comprehensive reports and narratives. This feature is like having a data analyst at your fingertips. It pieces together complex data sets to present clear, understandable insights. This means you can quickly grasp the overall trends and key takeaways without getting bogged down in numbers.

Control and steer conversations with leadership teams using Wrenly's executive reports. These reports are tailored to highlight the most critical insights in a format that resonates with senior management. They focus on strategic implications, trends, and actionable recommendations.

With Wrenly, you can track and quantify employee engagement through different moments in time using tools like the Net Promoter Score (NPS) and onboarding surveys. Such temporal insights are invaluable for understanding the long-term impact of your policies and interventions.

Final Thoughts

With the strategies and tools we've explored, from crafting the right questions to harnessing the power of Wrenly's AI insights, you're now equipped to create surveys that are not just informative but also empowering. Remember, each survey you conduct is an opportunity to deepen your understanding of your team, foster a culture of open communication, and make data-driven decisions that resonate with everyone. 🌟

And the best part? You can experience the benefits of Wrenly without any initial commitment. Try Wrenly for free today and discover firsthand how it can transform the way you engage with your team. This trial offers an opportunity to see the impact of Wrenly's features in your own context.

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More Articles From Ali Khan

Ali is a co-founder of Wrenly known for his innovative thinking and exceptional drive to create value for every Wrenly customer. His dedication, mentorship, and leadership skills have not only shaped various careers but have also made him an invaluable asset to the Wrenly team.

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